ERICA MYAT - 2026
BRANDING & LOOKBOOK
I designed the logos, lookbook, and event stationery, including invitation and seating cards for designer Erica Myat’s show during london fashion week.
I developed a cohesive graphic universe to support her vision, drawing inspiration from the raw, textural aesthetics of Ray Gun magazine and the expressive typography of Chris Ashworth.
MYAT - 2026
LOGO & LOOKBOOK
I designed the logos and lookbook for fashion designer Erica Myat, creating a graphic universe that supports her vision, highlights her silhouettes, and strengthens character of her brand.
The idea behind this lookbook was inspired by Ray Gun magazine and the work of Chris Ashworth, who explores rich textural aesthetics combined with bold, expressive typography.
MYAT, FASHION BRAND — erica myat
MYAT - 2026
LOGO & LOOKBOOK
I designed the logos and lookbook for fashion designer Erica Myat, creating a graphic universe that supports her vision, highlights her silhouettes, and strengthens character of her brand.
The idea behind this lookbook was inspired by Ray Gun magazine and the work of Chris Ashworth, who explores rich textural aesthetics combined with bold, expressive typography.
© François Coudray 2026